Introduction to Born x Raised

Born x Raised is a streetwear brand deeply rooted in the cultural fabric of Los Angeles. Founded in 2013 by Spanto (Chris Printup) and 2Tone, the brand has gained a reputation for its unapologetic approach to fashion, drawing heavily from LA’s history, diverse communities, and subcultures. Born x Raised stands out not only for its distinct aesthetic but also for its strong connection to the city and its dedication to preserving the identity of those who have been historically marginalized.

A Tribute to Los Angeles

Born x Raised Hoodie designs are a tribute to the streets and neighborhoods of Los Angeles, particularly focusing on the themes of gentrification, displacement, and the struggles of working-class communities. The brand was inspired by Spanto’s own experiences growing up in Venice, California, and seeing firsthand how gentrification altered the landscape and displaced longtime residents. This connection to LA's history and culture is woven into the DNA of Born x Raised.

Every collection reflects elements of the city’s vibrant subcultures, from skateboarding and graffiti to hip-hop and Chicano culture. Through powerful graphic designs, slogans, and imagery, Born x Raised captures the raw, authentic energy of LA, resonating with those who share a deep connection to the city.

Commitment to Authenticity and Storytelling

Born x Raised Sweatpants is a brand that values authenticity above all. Instead of chasing fleeting trends, the brand uses fashion as a medium for storytelling. Each collection represents a personal narrative, often reflecting the experiences of Spanto and his community. Whether it’s through provocative slogans or symbolic graphics, the brand delivers designs with meaning and purpose.

The brand’s designs often feature bold typography and imagery that celebrate the cultural richness of Los Angeles while addressing social issues like gentrification and cultural erasure. Born x Raised doesn’t just create clothing; it creates statements, offering a voice to communities that are often overlooked in the mainstream fashion industry.

Community-Centered Approach

A key pillar of Born x Raised Swaetshirts is its dedication to the community. The brand frequently gives back to the neighborhoods and people who inspire its designs. Through partnerships with local organizations, charity events, and collaborations with other LA-based creatives, Born x Raised is more than just a clothing line—it’s a movement that uplifts its community.

One example of this commitment is the brand’s involvement in hosting events that give back to LA’s underrepresented populations. Born x Raised has supported various causes, including youth programs and initiatives that focus on empowering marginalized communities. This sense of social responsibility has further solidified the brand’s reputation as one that genuinely cares about its roots.

Iconic Collaborations and Recognition

Born x Raised’s commitment to authenticity and community has attracted the attention of some of the biggest names in fashion, sports, and entertainment. The brand has collaborated with major labels like Nike and Converse, creating limited-edition collections that merge its cultural narrative with global appeal. Despite its mainstream success, Born x Raised stays true to its origins, maintaining a loyal following that appreciates its focus on real stories and impactful messages.

The brand’s influence extends beyond streetwear, with a presence in LA’s music and art scenes. Artists, musicians, and athletes have embraced Born x Raised for its ability to reflect the true essence of Los Angeles.

Conclusion

Born x Raised is more than just a streetwear brand—it’s a celebration of Los Angeles, its people, and its culture. Through authentic designs, meaningful storytelling, and a strong commitment to community, the brand has carved out a unique space in the fashion world. Born x Raised continues to honor its roots while pushing boundaries, making it a powerful voice in both streetwear and cultural movements.